Nba †a New Digital Entertainment Model in China Free Essays

string(21) and live NBA games. Diversion and Media Industries Professor Sam Craig NBA †A New Digital Entertainment Model in China Name : Ted Mui Executive Summary The National Basketball Association’s venture into the Chinese market has been met with incredible achievement. The company’s China activity at present creates over UDS$150 million in yearly deals, and is one of the most perceived universal brands in the nation. To additionally concentrate on the development of this one of a kind market, an auxiliary was set up in 2008, with previous head of Microsoft China Tim Chen filling in as the principal CEO. We will compose a custom exposition test on Nba †a New Digital Entertainment Model in China or then again any comparative point just for you Request Now The NBA has had extraordinary achievement in creating vital associations in China. More than 290 games are communicated on Chinese TV every year, and NBA-related substance can be promptly discovered online on Chinese sites. Be that as it may, NBA China has up to this point created little income legitimately from its end purchasers, particularly with its advanced contributions. In looking into its objective market, we find that the NBA is in direct rivalry with other online amusement items for the time and cash spent by this market. Well known online amusement choices for China young people share the accompanying characteristics: easy to learn and utilize, capacity to connect with different clients, a high (and nearly irresistible) replay esteem, and contain numerous adjustable highlights for its clients. In view of these thoughts, it is proposed that NBA China seek after the improvement of a shiny new web-based interface consolidating the parts of gaming, long range informal communication, and video spilling, which at present all exist as isolated segments. Utilizing an idea dependent on an old computer game thought, the web-based interface will mean to move customers down the advertising channel, in the long run extending the fan base and prompting end-client created income. The adage of the China advertise is notable to everybody at this point. With its populace of 1. 3 billion consistently expanding its buying power, China has become the point of convergence of pretty much every worldwide organization. In spite of its latent capacity, numerous worldwide corporations’ endeavor in entering the China advertise finishes in disappointment, with a great many dollars of speculation evaporating without delivering any profits. The National Basketball Association is one of the uncommon examples of overcoming adversity in China. Since opening its first office in Hong Kong in 1992, the NBA’s Greater China activity has developed to four workplaces with more than 100 representatives, creating over USD$150 million in yearly deals. As indicated by an overview, almost 90% of Chinese individuals matured 15-54 of every 11 urban markets had some attention to the brand. 1 Despite this underlying achievement, there stay numerous open doors for development in this market, particularly in the advanced segment. Confronting expanding pressure from rivalry wishing to copy its prosperity and from investors looking for more prominent comes back from the market, the NBA must search for better approaches to expand on its accomplishment in China. Organization Background The National Basketball Association, established in 1946, is a worldwide games and diversion brand that highlights 30 groups in the United States and Canada. It is right now the third biggest games alliance in North America, with an expected class income of $3. 2 billion for the 2008-09 season. Hoping to grow the association’s nearness outside of North America, the NBA sporadically has show games far and wide. 1 The NBA previously made its essence in China in 1979, when the Samantha Marshall, â€Å"NBA’s China Strategy a Slam Dunk,† Crain’s New York Business. com, May 29, 2008. 2 Source: Plunkett Research, Ltd Washington Bullets made a trip to China to play two show games against the Chinese National Tea m. Seeing the potential for the Greater China advertise, the NBA sent its first Asia-based worker to Hong Kong in 1990. The association’s tasks in China have become significant since, paving the way to the development of NBA China in 2008. As an auxiliary of the affiliation, NBA China is liable for directing the entirety of the league’s business in Greater China. While the NBA stays as the larger part investor of the new substance, 5 other vital accomplices contributed $253 million to secure 11% of the organization in favored value. The 5 accomplices are ESPN (a division of Walt Disney), Bank of China Group Investment, Legend Holdings Ltd. Li Ka Shing Foundation, and China Merchants Investment. 4 Timothy Chen, previous CEO of Microsoft China, was designated as the new entity’s first CEO. NBA’s Digital Strategy in China Since Yao Ming’s section into the association, NBA inclusion has developed significantly along all lines of Chinese media. The coun try’s national telecom company, CCTV, has Each season, the CCTV built up a drawn out organization with the affiliation. sports station broadcasts more than 90 ordinary season games, including the NBA All-Star Game, NBA Playoff games and The Finals. Notwithstanding CCTV, the NBA is additionally secured by 50 different telecasters around China, covering everything except 2 territories in the nation. Altogether, around 290 NBA games are communicated on TV in China every year. 5 3 Pete Thamal, â€Å"The NBA and China Are Fans of Each Other,† New York Times, August 9, 2008. Source: nba. com 5 Source: hket. com 4 The NBA has additionally had the option to gain by the quickly expanding populace of web clients in China. The affiliation has joined forces with Tom. com to patch up its limited sites in Greater China (Mainland China, Hong Kong, and Taiwan). Among the new highlights, the destinations will incorporate online webcasts permitting watchers to observe live games and Chinese-language syndicated programs day by day, and give gaming and dream ball alternatives and systems administration abilities. 6 Moving towards superior quality media, the NBA has as of late consented to a key collaboration arrangement to permit BesTV, Shanghai Media Group’s (SMG) Internet Protocol TV (IPTV) auxiliary, to offer compensation perview communicates of up to 14 top quality NBA games every day over a four-year time span. 7 Through an organization with KongZhong Corporation, the NBA has additionally propelled a China WAP site in 2007. The site will permit versatile clients to get to a wide scope of substance choices including news, scores, article content, player interviews, TV plans, backdrops, ring tones, video cuts and live NBA games. You read Nba †a New Digital Entertainment Model in China in classification Papers The NBA wants to create income from the website through contribution promoting alternatives to organizations and premium downloadable substance to end-clients. 8 The NBA’s media rush in China seems to have created extraordinary outcomes. At present, over 30% of nba. com traffic originates from China, and this number can be required to increment throughout the years. NBA† was positioned seventh in the most sultry quest catchphrases in 2008 for Baidu, China’s driving web search tool. Essentially, â€Å"NBA† was positioned tenth for Google China’s most well known hunt words. Other than the NBA, just Xunlei and QQ, 6 7 Anita Davis, NBA Inks Tom. com Online Deal, CEI , August 20, 2008 st Source: 21 Century Business Herald 8 Source: nba. com two of China’s biggest web-based interfaces, show up in the main 10 of both those rundowns. Be that as it may, it is obscure how viable this web traffic has been in creating genuine income for NBA China. Market Overview In 2008, China overwhelmed America as the nation with the biggest number of web clients. As of the second quarter of 2009, the nation presently has more than 330 million clients, with a development pace of over half yearly (see show A). The segment bunches becoming relatively quicker than this normal are individuals living in provincial zones (with over 100% yearly development), youthful â€Å"netizens† matured 18 and under, and grown-ups matured 30 and up. Display B shows a breakdown of the age demography of web clients in China. There are additionally an expanding number of clients getting to the web through cell phones. At present, over 29% of web clients utilize cell phones to get on the web, with a development rate far surpassing that of PC clients. 9 The high development rate demonstrates that increasingly more of the country’s 600 million cell phone endorsers currently own cell phones fit for getting to web data. With cutting edge versatile innovations, for example, the iPhone and Google Android yet to arrive at the mass market in China, there stays extraordinary potential for huge development in this market for quite a long time to come. The Meek Shall Inherit the Web, Economist, September 6, 2008 Exhibit A 100 million Total Internet clients in China: 2005-2009 3. 5 3 2. 5 2 1. 5 1 0. 5 0 1. 23 1. 03 1. 62 2. 50 3. 38 Total Internet Users 2005 2006 2007 2008 2009 Exhibit B Age structure of Internet clients in China Source: Statistical Survey Report on the Internet Development in China, CNNIC, Ja nuary 2008 Competition Many games and amusement organizations have attempted to imitate the NBA’s accomplishment in China and have put intensely in its computerized promoting endeavors. The National Football League has propelled a Chinese site (nflchina. com) giving forward-thinking news and score, conversation sheets and scaled down games. Manchester United, the most extravagant games club on the planet, likewise has an all-Chinese site with online media and shopping to catch on its Chinese fan base. Yet, as the prior inquiry rankings would propose, the NBA is by a long shot the main games diversion organization in China. Driving infotainment web-based interfaces, for example, sina. com and sohu. com have pages committed to the NBA connected from their first page. As of now in a prevailing situation in the games amusement area in China, the NBA ought to maybe take a gander at its serious scene from another point of view. At present, the NBA creates most of its income in China through communicate rights, marking associations and advertisement s

Testing Ruling The English Language free essay sample

In this weeks video John Micrometer discusses testing. John concentrates how language has advanced and will advance with social, authentic and innovative turns of events, notwithstanding considering and expounding on race in America. He contends that we generally hear testing is a negative decay or fall in genuine writing or composing capacity. That testing ruins someones capacity to compose or talk in a linguistically right manner. When In it truly doesnt, language is discourse. Discourse is a lot looser, its considerably more telegraphic.Very not the same as composing, we will in general observe language being composed frequently. That we think that is the thing that language is. He at that point demonstrates his point by saying testing is extremely free In its structure. Nobody considers capital letters or accentuation when they message. Same goes for talking, nobody considers underwriting letters during a discourse. In spite of the fact that Testing has the mechanics of composing, Testing Is fundamentally fingered discourse. We will compose a custom article test on Testing Ruling The English Language? or on the other hand any comparable theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page John thinks about testing to another sort of language that has new structure. He at that point reasons that the manner in which he sees testing is an entirely different method of composing that youngsters are developing.That we are utilizing close by our ordinary composing aptitudes, which is a case of being bi-colloquial. I totally concur with John, when I message it is totally unique concerning when I compose an article. Testing streams smooth and simple like a discourse. My composition obviously contrasts regarding linguistic issues. I need to include accentuations and capitalizations at the same time, I dont need to stress over that in testing since, it Is a type of discourse! So is trying demolishing the delightful American language? No it Is not on the grounds that, testing Is another type of discourse!

Book Riots Deals of the Day for September 27th, 2019

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The Social Responsibility Of Apple Inc. - 1687 Words

Company of Choice: Apple Inc. The Social Responsibility of Apple Inc. By definition, social responsibility is known as the ethical framework and provides suggestions that an organization or an individuals, feels obliged to act so that the benefit is felt across the organization. It is that duty that every individual has of performing so as to ensure proper maintenance of balancing amid the economy and the organizational ecosystems. Apple Inc. has a well outlined social responsibility that works to ensure its smooth operations and that it gives back to the community in equal measures like the later benefits it. Apple Inc. is an American multinational firm that has its headquarters at Cupertino, California that is known for designing,†¦show more content†¦The organization has expanded to unprecedented 478 retail stores in a staggering 17 countries, according to the reports on March of 2016. Finally, the major role played by the organization is to facilitate consumer experience by providing them with unmatched electronics. The electronics being produced by the organization are completely unmatched because of the precise nature in which their products are made. The iMac, iPod touch, iPhones, and Apple TV, to mention a few, have successfully managed to become the darling of the world. Mission, Vision, Values, and Goals Apple has constantly used it mission and vision statements as the foundations of its successes during its rise to the pinnacle of world as the most valuable organization. Currently the organizations mission statement reads, and I quote, â€Å"Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.† (Apple s current mission statement and how it differ from Steve Job s original ideals. 2017) This is very variable with the original vision that the organization initially had of, â€Å"MakingShow MoreRelatedCorporate Social Responsibilities Of Apple Inc2191 Words   |  9 Pages Apple as a company is seen to be innovative, leading edge and radical in their approach to improve technology and people’s life. Many would assume that such an advanced company would also be advanced in their management philosophy, namely acting as global citizens and improving the lives of those they engage with. A company engaging in Corporate Social Responsibility (CSR) activities ‘above and beyond’ business activities, such as philanthropic acts involving charities, children’s causes or naturalRead MoreDynamic Corporate Social Responsibility: Apple, Inc.4865 Words   |  20 PagesRe-take exam IB55 29 Jan-05-Feb 2013 OPTION 2 This is the mandatory Cover Page to be attached to your exam paper if you choose to work with OPTION2 Dynamic Corporate Social Responsibility: Apple, Inc. Marcello Montrone INTRODUCTION The social psychologist Kurt Lewin (1890-1947), once wrote: â€Å"There is nothing as practical as a good theory†. According to this saying we tend to consider theory very important and that it can be helpful to guide us on the correct way. ThisRead MoreApple Inc. : Ethics, Leadership, Corporate Social Responsibility And Triple Bottom Line Reporting And Globalization1261 Words   |  6 PagesTitle: Apple Inc., and their success with Sustainability, Ethics, Leadership, Corporate Social Responsibility and Triple Bottom Line reporting and Globalization. I. Addressing the needs of its employees. Meeting the needs of the employees and maintaining a profit margin. APPLE priorities health to assure a presentable employee who will create a relationship with the customers assuring them a comfortable work environment and addressing their needs. For example, they are offered with health insurancesRead MoreThe Main Responsibilities Of Apple Inc. Essay839 Words   |  4 PagesApple Inc. Apple is a famous computer technology corporation from America headquartered in California. The corporation was established on April 1st, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. At the initial stages of the corporation, the corporation was started as the manufacturer of Apple computer kit, and motherboard. With the passage of time, Apple corporation growing its business through manufacturing and distributing of its own personal computers and progressed itself as a leaderRead MoreApple, Inc. : An American International Corporation Essay718 Words   |  3 PagesApple, Inc. is an American international corporation. Their head office is located in Cupertino, California. The company create, build, and market customer electronics, computer software, online services and personal computers. The purpose of Apple, Inc. is to uphold and endure their quality. The company and the current market circumstances in which Apple, Inc. manages change swiftly and these variations have dict ated rapid fluctuations in management. (Successful Companies, 2016). There most successfulRead MoreApple Inc. Introduction. Essay1411 Words   |  6 PagesAPPLE INC. Introduction Apple Inc. is a global technological and innovative company based in California, U.S.A. The company is used to design, improve and trade user electronics, computer software, and operational services. Apple was formed by Wozniak Steve, Jobs Steve and Wayne Ronald in 1976 in order to enhance and sell individual computers (Jason D. O Grady, 2009). The company was later retitled as Apple Inc. in 2007 when it changed its goal toward user electronics. The products createdRead MoreThe Factors That Influence Apple s External Environment1232 Words   |  5 Pages Introduction Apple Incorporated was founded in April of 1976 by Steve Wozniak and Steve Jobs. The founders of the corporation were college dropouts that worked together to build computer boxes which were sold without keyboards and power supplies. Apple Incorporated is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services understands that without their stakeholders TheRead MoreCustomer Service At Apple, Inc.966 Words   |  4 PagesService Perspective The balanced Scorecard, BSC has been instrumental in driving the performance of organizations thereby transforming the strategic objectives into a set of performance measures as noted by Kaplan and Norton (2005). As such, Apple, Inc. designs and designs technology and electronics to suit consumer needs and meet shareholder objectives that has led to the success of the company and cemented it as a market leader in the industry. The Customer Service Perspective Customer serviceRead MoreRole of Ethics and Social Responsibilty Essay1175 Words   |  5 PagesThe Role of Ethics and Social Responsibility Your Name University name Instructor name Date Abstracts Ethics and social responsibility occupy an important place in human value system. Customer confidence in how business operates has been severely shaking by recent corporate scandals and collapses, such as Enron and bank failures. Hence it is important for companies to consider incorporating ethics and social responsibility into their strategic planning. The (term)Read MoreChallenges Of The Business Environment Essay1373 Words   |  6 PagesChallenges in the Business Environment As many know, Apple Inc. is a company, which is located in California, its headquarters, and is a multinational technology company. Apple Inc. designs, sells, and develops computer software, online services, and consumer electronics. Not embracing advancements in technology, unethical business practices and competition are all parts of challenges in the business environment (Lawrence Weber, 2014). Apple’s supplier code of conduct is about making sure that

Famous Thinkers Essay Dr. King and Bertrand Russell

Famous Thinkers PHL/458 March 19, 2012 Creative ideas are the foundation of the creative process (Goodman amp; Fritchie, 2011). To change the way a person thinks about an issue, or to find a solution to the problem is what many of the ideas revolve around. The level of greatness that each thinker is famous for is acquired throughout their life. There are a few things that all famous thinkers have similarities in that allow them to hold the position a â€Å"famous thinker.† Dr. Martin Luther King, Jr. (January 15, 1929-April 3, 1929) and Bertrand Russell (May 18, 1872-February 2, 1970) are two famous thinkers that are discussed in this paper. Each of these men changed the way people viewed the issues of the day through the creative†¦show more content†¦This meant appealing to the principle of democracy and making the political system accountable. Mr. Russell’s problem he wanted to solve is the use of a logical analytical approach to determine the truth about common claims based on inference. This implies that every truth or claim should be the foundation of the logical constructions versus inferred entities. In order to offset the immoral acts of racism and segregation Dr. King’s resolution to the problem was advocating civil disobedience among African Americans. His philosophy maintained that it is the responsibility of each individual to disobey unjust laws (Ware, 2009). He had faith that integration was the solution to gaining equality, and he upheld a non-violent policy to achieve his goal. His non-violent policy was based on the belief that the battle against segregation should be fought in a courtroom instead of the street (Ware, 2009). Introducing a distinction between two unlike styles of knowledge of truth was Russell’s solution to his problem. Being direct, infallible, and certain is the first truth style and the second is open to error, indirect, and uncertain. He gave a good explanation for his position by proving that it is essential that indirect knowledge stand up to more fundamental or direct knowledge. Basically stating that theory alone does not show facts and you must have provable facts or direct knowledge. Dr. King’sShow MoreRelatedLogical Reasoning189930 Words   |  760 PagesUniversity v Acknowledgments For the 1993 edition: The following friends and colleagues deserve thanks for their help and encouragement with this project: Clifford Anderson, Hellan Roth Dowden, Louise Dowden, Robert Foreman, Richard Gould, Kenneth King, Marjorie Lee, Elizabeth Perry, Heidi Wackerli, Perry Weddle, Tiffany Whetstone, and the following reviewers: David Adams, California State Polytechnic University; Stanley Baronett, Jr., University of Nevada-Las Vegas; Shirley J. Bell, UniversityRead MoreGame Theory and Economic Analyst83847 Words   |  336 Pagesmathematics and the analysis of economic situations. Two-thirds of Theory of Games and Economic Behavior are devoted to zero-sum games, and non-zero-sum games are handled with recourse to the device of the â€Å"ï ¬ ctitious player.† As for Bà ¶hm-Bawerk’s famous example of the horse market, it represents a particular economic situation that oï ¬â‚¬ers only a fragile support for the theoretical result it illustrates. One need only change the numerical givens in the auction market bearing on substitutable but

Evidences and Reflections of an Artist Free Essays

Gianlorenzo Bernini (1598-1610) was more than the greatest sculptor of the Baroque period. He was also an architect, painter, playwright, composer and theater designer. A brilliant wit and caricaturist, he wrote comedies and operas when not carving marbles as easily as clay. We will write a custom essay sample on Evidences and Reflections of an Artist or any similar topic only for you Order Now More than any other artist, with his public foundations, religious art, and designs for St. Peter’s, he left his mark on the face of Rome (Strickland and Boswell, 1992). â€Å"The Ecstasy of St. Theresa† and â€Å"Apollo and Daphne† are evidences of Bernini’s outstanding skills. Bernini’s marble sculpture, â€Å"The Ecstasy of St. Theresa†, represented the saint swooning on a cloud with an expression of mingled ecstasy and exhaustion on her face. Since the Counter Reformation Church stressed the value of its members reliving Christ’s passion, Bernini tried to induce an intense religious experience in worshipers (Strickland and Boswell, 1992). On the other hand, few works in the history of sculpture are more admired for the sheer skill of their carving than Bernini’s â€Å"Apollo and Daphne†. Bernini began the â€Å"Apollo and â€Å"Daphne† in 1622 and had largely completed it by 1624, the last year of his employment with Cardinal Scipione Borghese. The â€Å"Apollo and Daphne† has come to stand as the perfect antithesis to the modernist principle of â€Å"truth to materials†, the ultimate illustration of the artist defying his medium’s very nature (Sofaer, 2007). For both works, Bernini used all the resources of operatic stagecraft, creating a total artistic environment (Strickland and Boswell, 1992). Being able to observe Bernini’s extraordinary skills in art is a truly noteworthy and significant experience. Just watching his works through the video made me feel the ecstasy, the pursuit and the love contained within those works. Somehow, it makes me want to sculpt a masterpiece of my own, reflecting my own skill and my own knowledge. Michaelangelo Merisi da Caravaggio’s (1571-1610) genius resided in his ability to overlay one principle upon another, to cross aesthetic boundaries seamlessly while seldom calling attention to the means by which he did so. Moreover, even when he was painting the human figure, Caravaggio was a still-life painter at heart. Caravaggio’s â€Å"Basket of Fruit† has been dated by modern scholars to the years 1593 to 1600, with most placing it closer to the end than the beginning of the first phase of his career. If indeed datable to the moment of his emergence as a public painter in the Contarelli Chapel, the little picture was not one of the realistic depictions of â€Å"flowers and fruit†. Coming at a critical juncture in his professional career, one can imagine the â€Å"Basket of Fruit† serving as a polemical expression of his ideas on the nature of creativity itself. In this work, he blended the lowly method of Ligozzi’s mimetic and didactic illustrations with higher-minded emulations of ancient literary and visual sources, prompted perhaps by his awareness of the current fashion for Northern still-life painting among collectors like Del Monte himself (Varriano, 2006). In the first Roman years, Caravaggio was isolated. He was rushed to hospital for a malaria attack, as witnessed in the famous self-portrait â€Å"Sick Bacchus† in the Galleria Borghese (Pomella, 2004). The â€Å"Sick Bacchus† is a meditation on the theme of â€Å"love’s sting†, that is, on the woes of love gone awry. During the Baroque, the awareness of point of view led, for the first time in Western history, to something which can be considered today as self-reflection, a self-consciousness of the human individual (Bal, 1999). Studying â€Å"The Incredulity of Saint Thomas’, also known as â€Å"Doubting Thomas†, it may come as no surprise to learn that Caravaggio failed to win the commission to paint a resurrection for the Jesuits. By the time he had completed this painting, Caravaggio’s notion of a â€Å"religious† image had already worried Counter-Reformation churchmen. His reputation for painting in a style which has neither sacred, nor profane, but a hybrid of the two, had attracted uneasy commentary among potential ecclesiastical patrons. In this respect, the â€Å"Incredulity of St. Thomas† might almost be read as gauntlet thrown in the face of counter-reformation orthodoxy. This works is an evidence for Caravaggio’s decision to explore the central mystery of the Christian faith, the incarnation and the resurrection, with what might, tendentiously, be termed an almost Protestant literal-mindedness (Porter, 1997). To be able to understand the personality of Caravaggio through his works, as observed from the video, is an unforgettable occurrence for me. It had shown me that sometimes, there are certain things which artists have to do that defies the society and still, defines them as a whole individual or as a skilled artist. It also made me understand that most of the time, the paintings or artworks do not simply show particular sceneries or another model, but reflects the skills, personality and visions of the creator itself. References Bal, M. (1999). Quoting Caravaggio: Contemporary Art, Preposterous History. Chicago: The University of Chicago Press. Pomella, A. (2004). Caravaggio: Art Courses. ATS Italia Editrice. Porter, R. (1997). Rewriting the Self: Histories from the Renaissance to the Present. New York: Routledge. Sofaer, J. (2007). Material Identities. Australia: Blackwell Publishing Ltd. Strickland, C. and J. Boswell. (1992). The Annotated Mona Lisa: A Crash Course in Art History from Prehistoric to Post-modern. Missouri: Andrews McMeel Publishing. Varriano, J. (2006). Caravaggio: The Art of Realism. Pennsylvania: The Pennsylvania State University Press. How to cite Evidences and Reflections of an Artist, Papers

Sustainability Analysis British Airways

Introduction Organizational sustainability is often a very key ingredient to the survival or long-term presence of a business in a given market. However, the concept is often misunderstood to mean the financial sustainability of an organization because if an organization is unsustainable, the problem normally manifests itself in terms of financial challenges (Authenticity Consulting 2011, p. 1).Advertising We will write a custom report sample on Sustainability Analysis: British Airways specifically for you for only $16.05 $11/page Learn More It is therefore important to understand that organizational sustainability is more holistic than previously believed and in simple terms, it could be equated to the sustainability of individuals, a group of people or even a country. This means that there are many aspects of an organization that have to be sustained (not just the financial aspect). These factors withstanding, it is essential to note that there are a n umber of primary organizational aspects that if properly sustained, will lead to the overall sustainability of an entire organization. To better gain a more comprehensive understanding of this fact, this study will carry out a case study of British Airways to have a clear picture of its sustainability status. British Airways has for long been deemed the national carrier for United Kingdom (UK) (Winthrop Corporation 2000, p. 1). Its headquarters is in London and much of its activities are grounded at Heathrow airport where most of its operations (of its airline services to more than 300 destinations around the globe) are planned. British Airways (and its subsidiary companies) have since inception undertaken passenger services (both at the local and international levels), freight services and mail services, although recent developments (in 2011) are bound to see a restructuring of the company’s operations to offer new products and services, after it merged with Iberia (a Spanis h airline company) which now holds a significant number of shares in the company (Winthrop Corporation 2000, p. 1). The company’s sustainability has often been dependant on a number of critical organizational aspects. One of them is the personnel or human resource aspect which has seen the organization go through treacherous years of intimidation and threats of strikes by the workers. Another basic organizational aspect is its financial sustainability which was brought to fore by increased competition in the airline and aviation sectors. Lastly, the organization’s sustainability greatly depends on product, service and program sustainability which has recently come to the management’s attention (again due to increased competition in the aviation market). This study will therefore explain how these sustainability areas are of importance to British Airways and how the company performs with regards to these three sustainability factors.Advertising Looking for r eport on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Product, Service and Program Sustainability Product and service sustainability has often been associated with financial sustainability, considering products and services essentially attract customers to a given business, and so the higher the number of customers a business has, the higher the revenues it will receive. Authenticity Consulting (2011) explains that if a business does not have high quality products, programs or services, it is bound to affect its client’s participation and this will consequently lead to the realization of low revenues. The liberalization of the airline industry, through a breakdown of economic barriers, has significantly led to increased competition among airlines around the world and in the same manner, given enough room for innovation in the creation of airline products, services and programs. This has especially been evidenced in i n-flight services such as the provision of in-flight airline entertainment (The Hindu Business Line 2011, p. 2). This has caused a lot of discomfort for most traditional airline companies like British Airways because new airline entrants have been on the forefront in spearheading the innovation of new products and services. Currently, many airline companies are investing a lot of money in the innovation of new products and services as can be seen from studies done by The Hindu Business Line (2011) which suggests that airline companies in the year 1998 invested more than $1.8 billion in the development of new products, services and programs. The significance of such investments have been acknowledged by many airline companies after recent research studies suggested that the quality of products and services essentially determine the level of customer satisfaction within a given airline company (The Hindu Business Line 2011, p. 2). This also affects a company’s bottom line. Brit ish Airway’s Performance British Airway’s sustainability in the airline sectors significantly depends on its products, services and programs because it has in the past traditionally enjoyed a longstanding monopoly in the provision of airline products and services in its traditional markets. However, recent decades have seen the entrance of new airline companies like Qatar airways, Emirates (and the likes) infringe on its market share through the provision of high quality services, products and programs.Advertising We will write a custom report sample on Sustainability Analysis: British Airways specifically for you for only $16.05 $11/page Learn More This has consequently caused a lot of jitters in the organization because the company has realized that if it does not change its traditional products or services, it may eventually lose out on its traditional markets. This has forced the company to come up with new products and services such a s the ‘world travelers plus’ and the ‘lounge in the sky’ products and services (The Hindu Business Line 2011, p. 2). These two new products are part of a wider scheme to come up with a comprehensive array of new products and services aimed at ensuring the company’s traditional clients are satisfied with the organization and remain loyal to it. The ‘world travelers plus’ and the ‘lounge in the sky’ products and services are essentially a fourth class cabin category of products and services which are also a product of a 600 million pound investment scheme undertaken by the company in 2001(The Hindu Business Line 2011, p. 4). These new products and services were accompanied by a revamping of the company’s class cabins concord, check-ins and lounges which have been attributed to the companies increased client base over the past few years (The Hindu Business Line 2011, p. 4). These new products and services are also as a r esult of an additional 150 million pounds investment in an upgrade of its long-haul fleet (which includes new seats and seatback videos) (The Hindu Business Line 2011, p. 4). From these new products and services, British Airways has done a commendable job of improving its sustainability status with regards to its products and services. Personnel Sustainability There is concern among most businesses and managers across the globe that if a company does not have the right employees, then its products and services cannot have the significant impact they are intended to have (Authenticity Consulting 2011, p. 1). This means that the sustainability of a company’s products, services or programs is therefore directly dependent on the personnel sustainability. Because of this relationship, we cannot ignore the link that these two organizational aspects (personnel sustainability and products, programs and services sustainability) have on the financial sustainability of a firm. This is t rue because if an organization does not have good employees, its customers are bound to experience ineffective products and services which will ultimately lead to a significant decrease in the company’s profits.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Because of the importance of having a sustainable personnel team in the organization, Authenticity Consulting (2011) proposes that it is important for organizations to have a well-trained and supervised staff, and if there are employees who cannot deliver in time, they should be replaced with people who can. This analysis is important to British Airways because it has in the past been threatened by its personnel situation. British Airways Performance British Airways has over the years been faced with threats of industrial action from its workers because of the human resource strategy adopted by its managing board (Smale 2005, p. 1). The managing board actually undertook a new strategy of cost-cutting which has not been well received by its workers. This has caused many of its staff (especially the cabin crew) to walk out on the company, therefore leading to a slow down on some of the company’s operations. This has in turn painted a bad picture of the company, especially in th e eyes of international investors. The company has since held on to its strategy of withdrawing perks that the company employees used to enjoy (either as a result of the fact that the company is experiencing increased operational costs or as a result of the penalties imposed on workers who went on strike). This has in turn forced the company’s employees to move to the courts to seek redress regarding the situation. The problem was started when one of the company’s auxiliary wings in the catering department terminated the employment of more than 350 members, and this move consequently caused a massive strike that has in subsequent periods been acknowledged by BA’s management as being out of control (Smale 2005, p. 1). British Airways now goes on record as having had three successive strikes in three summers (an action which cost the company up to ten million pounds a day) (Smale 2005, p. 1). The company currently enjoys very minimal staff loyalty and the current staffing levels are at an all-time low. There is also enough evidence to suggest that there is worker militancy that was characteristic of British Airways employees in the 70s and 80s and the vice is still being perpetrated by current employees (Smale 2005, p. 1). There is therefore very minimal cooperation between British Airways employees and its management. This has consequently turned into an almost ‘cat and mouse’ game where the workers strategize to affect the company’s operations by striking when the company is supposed to cash in on high travel periods like summers or when the company’s shareholders are meeting (to spoil the company’s reputation in the eyes of its investors). These kinds of employee actions pose a threat to the company’s long-term sustainability. Financial Sustainability As mentioned earlier, financial sustainability is normally a representation of how the organization performs with regards to other sustainability asp ects. Often, when the above sustainability indicators are not effectively managed, a company experiences significant financial shortfalls. Regardless of the situation, Authenticity Consulting (2011) notes that organizations should at all time maintain a financial reserve (so that they are able to survive in case of a financial disaster) and undertake contingency planning (to provide direction to the companies if they do not meet their financial targets). The importance of maintaining a sound financial health for organizations cannot therefore be overemphasized because it is through good financial health that organizations can prove to their shareholders that the company is moving in the right direction. With regards to British Airways, a good financial health is vital for its sustainability, considering most of its human resource challenges are brought about by management’s decision to cut-back on its operational costs (human resource is one of the areas they decided to cut-b ack on). The company now has slightly over 40,000 employees (Smale 2005, p. 1). Nonetheless, it is vital to understand the importance of a good financial health for the company because it is only through a good financial health that the company can be able to regularly pay its workers. Moreover, it would not experience extensive employee objections due to withdrawn perks because it would not have to do so in the first place. Also, considering most airlines are expanding into new travel destinations because of deregulation of the airline sector and increased globalization, it is essential for British Airways to expand in the same respect. This will imply that the company needs to open up new offices, hire new staff, purchase more airplanes (and the likes) and this obviously means the company will require more capital to make the exercise a success. This fact reiterates the importance of having a good financial health to stay relevant in the market. Finally, considering the company ha s experienced subsequent years of periodic losses (as will be evidenced in subsequent sections of this study), its financial reserve is quickly depleting and there are already increased concerns regarding the company’s ability to withstand future financial storms once its financial reserves run dry. Essentially, the company will be unsustainable upon such an eventuality or it may be forced to take debts (a move which would ultimately lead to its bankruptcy if things do not look up in the airline industry). These financial aspects are quite important not only for British Airways but all other airline companies because their financial books are normally affected by intrigues in the world economy such as the recent global economic downturn and airline accidents which have a severe financial impact on the companies. British Airways’ Performance Recent financial performance reports of British Airways have significantly increased investor concerns of the company’s sur vival (in light of increased competition). In March, 2010, the company reported one of its worst financial performances in decades, brought about by the recent global economic crunch, volcanic ash clouds in the European airspace and a number of employee strikes and walkouts (Mcghie 2010, p. 1). These factors caused the company to report financial losses of up to 425 million pounds in the period ending March, 2010 (Mcghie 2010, p. 1). This financial performance has caused jitters among the company’s board members who are increasingly registering concerns over the company’s long-term sustainability, considering the company is quickly eating into its only cash reserve of about two billion pounds (Mcghie 2010, p. 1). As mentioned earlier in this study, this poor financial performance is a symptom of the poor management of other functional areas of the company as noted with the crippling employee strikes that the company has endured over the past few months. The following d iagram best represents the company’s financial standing The poor financial performance is one that is quickly painting a bleak future for the company considering it reported a 358 million pound loss in the previous year 2009 (Mcghie 2010, p. 1). In fact, during the year 2009, the company was forced to withdraw its dividend issue, and also in the same year, the company’s shares plunged by more than 6% to 152p (Mcghie 2010, p. 1). Remarks made by the company’s managing director, Willie Walsh, that there is no hope for future economic improvement in the company’s primary markets has even cast a darker cloud on the future prospects of the company considering the company expects to make more losses in coming years (Milmo 2009). These repeated losses have further increased concerns that the company may not be able to shoulder another blow in the coming years. Milmo (2009) reiterates this concern by admitting that: â€Å"I understand from staff the atmosphere at BA is like the losses at an all-time low. I think we are seeing the final throes of a once successful airline, with losses of  £3 million per day (recent management meeting info) it won’t take long to get through the money BA retains from forward passenger bookings (about  £1 billion)† (p. 10). Conclusion This study identifies the fact that British Airways is facing a sustainability problem in the sense that some of its major organizational aspects which determine its survival are not being properly managed or not performing to the expected standards. The major sustainability aspects posing significant challenges to the company include its personnel management and financial performance. However, with regards to its products, service and program innovation, the company is fairing on well. Nonetheless, from the entire analysis, we understand that the three sustainability areas mentioned above are all conjoined, in that; they affect each another in one way or anothe r. To improve the company’s financial performance, it is therefore quite important for the company to properly manage its human resource, because as evidenced from the company’s financial performance, its losses were significantly caused by the series of losses in the last three years. It therefore comes as no surprise that the biggest financial streak of losses for the company started after it started experiencing industrial action. Comprehensively, we can acknowledge that the company needs to reenergize its human resource functions and at the same time, capitalize on its product and service innovations to revamp its financial performance and consequently enhance its sustainability. References Authenticity Consulting. (2011) Organizational Sustainability. Web. Mcghie, T. (2010) Record Losses at British Airways Spark Survival Fears. Web. Milmo, D. (2009) British Airways Makes Worst Ever Loss. Web. Smale, W. (2005) BA’s Long History Of Staff Disputes. Web. The Hi ndu Business Line. (2011) British Airways Launches New Products, Services. Web. Winthrop Corporation. (2000) British Airways Plc. Web. This report on Sustainability Analysis: British Airways was written and submitted by user Rumiko Fujikawa to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.